Head of SEA
Teamlead Product Search Marketing
OTTO (Otto GmbH & Co KG)
Smarter Ecommerce (smec)
The Good Day is an event series that connects PPC experts and industry peers, offering you the opportunity to learn more about current paid search challenges and the latest automation trends. Not only will you be able to network, but also actively contribute to vivid discussions. We will gather international speakers who will share insights into their use of automation and machine learning in their paid search efforts. Our goal is to provide you with actionable content that helps you to reduce workload and increase performance while keeping control and transparency over your PPC data. The event series takes place in major European cities – London, Amsterdam, Copenhagen, Hamburg – with the intention of shaping the multifaceted future of PPC automation together with you.
On May 23, Smarter Ecommerce (smec) hosted the Great Day for PPC Automation, uniting more than 300 international online marketers and ecommerce enthusiasts for an intense discussion of Google Ads trends and paid search innovations.
Leading industry experts and online marketing veterans joined us when top-notch speakers like Sven Achterberg (OTTO), Patrick Chardon (Google), David Merrifield (RS Components), Thomas Wrobel (trivago), Tom Buyckx (Microsoft), Thorsten Ahlers (Brille24) and more discussed challenges, personal experiences and what the future of PPC could look like.