Good Day London 2019

Ladies and gentlemen shaping the future of the PPC industry

What to expect

Actionable insights & in-depth content from paid search experts

London leads digital growth across the world and is home to Europe’s fastest-growing tech companies. At Good Day London, you will find yourself in the heart of the European Silicon Valley, where you get the chance to soak in the vibe of the city and be inspired by the latest trends in the PPC industry. You will...

Engage with peers whilst discussing crucial topics such as control and transparency over your paid search data.
Explore what skills are needed in a successful PPC automation team.
Reflect on learnings from the past few years of AI-driven paid search.

Attendance is free of charge!

Agenda

For an unforgettable day

10:00 - 10:45	Registration & coffee
10:45 - 11:00	Welcome
11:00 - 11:45	Prepare your paid search team for efficient PPC automation
12:00 - 12:45	Tackling Google’s black box
12:45 - 13:45	Lunch break
14:00 - 15:00	Driving organizational change to achieve PPC automation at scale
15:15 - 16:00	Talk by Jonathan Dunkley Microsoft Advertising
16:00 - 18:00	Closing note & networking
From 18:00	Drinks at www.newcomerwines.com

Polle van Elsacker

Independent Paid Search Professional

Formerly Zalando and Rocket Internet

Prepare your paid search team for efficient PPC Automation

Having managed search marketing teams at Groupon, Rocket Internet, and Zalando, Polle has seen paid search transform over the past decade. Today, he is a driver for innovation in paid search and an expert when it comes to pushing the development of PPC automation solutions. At the Great Day, he will share his experience and his personal perspective on the future of the industry.

Christopher Rogl

Whoop! Product Owner

Smarter Ecommerce (smec)

Tackling Google’s black box

As product owner, Christopher is responsible for the strategic development of Whoop! features and functions. With years of experience as Account Strategist and Customer Success Manager, he knows what matters when it comes to managing complex shopping campaigns and regularly shares that knowledge as speaker at international PPC conferences.

Andrea Rocca

Digital Advertising Manager

Central Europe at RS Components

Driving organisational change to achieve PPC automation at scale

Digital Advertising professional with 3 years experience in paid search, social and display. Nominated as one of the Top 20 Search Specialists in the UK by Google. Comfortable in managing large scale campaigns with multi-million budgets and delivering against various KPIs. Passionate about data and conscious of their importance in developing bespoke strategies. Firm believer in using the power of automation to maximize efficiency.

Jonathan Dunkley

Strategic Account Manager

Microsoft Advertising

Making the most of engaging retail experiences now and in the future: a look at the evolving landscape from Microsoft Advertising

As part of the Strategic Sales team at Microsoft Advertising, Jonny collaborates with some of the biggest agencies and direct advertisers in UK to help them deliver their business objectives. Prior to his time at Microsoft, Jonny spent almost 10 years leading search and display teams at leading UK agencies, giving him a vast amount of experience and a diverse perspective on the industry.

Conference venue

The Hoxton, Shoreditch, London

The Hoxton, Shoreditch
81 Great Eastern St, Hackney
London EC2A 3HU
United Kingdom

The event venue is conveniently located in the city of London. The core of East London if you will, Shoreditch is very much alive and kicking, buzzing with creative energy, graffiti, independent boutiques, great bars, eateries, and street food.

Get directions