The future of online retail:
Automation, Amazon & co

Grow, compete and stand your ground in paid search

Good Day at Home sessions main illustration
25 June 2020
June 25, 2020

After hosting the Good Days in London, Amsterdam and Copenhagen in 2019, we now bring the virtual Good Day Home Sessions to you. Together with you we’d like to continue knowledge sharing and bring inspiring conversations to the table.

What to expect:

Actionable insights & in-depth content from
paid search experts

This Good Day Home Session will focus on topics revolving around the future of paid search for retail and how merchants can grow, compete and stand their ground in volatile times. We’ll dig into the rising importance of automation, the role of online giants such as Amazon & Google and look at how AI ties in with what’s next on the paid search horizon. You will hear:

  • How retailers can stay competitive & differentiate themselves from competitors in changing times
  • How future-oriented paid search teams are set up
  • How to make use of business data for paid search activities

Attendance is free of charge!

Good Day Account Clinic

As an option, you can book a personal appointment with one of our most experienced Account Specialists. If needed, we can address your current challenges in a confidential setting before the event and show you proven best practice solutions. You determine where our Solution Engineers should take a closer look:

  • Detailed analysis of your account
  • Well-established “life hacks” for a better account performance
  • “Ask me anything” session for your individual questions
  • Additional solutions and smec’s product landscape

Use this opportunity and benefit from the insights we share with retailers in the paid search industry. Don’t miss out on selected practical examples and the latest expert tips.


For an unforgettable digital event
June 25, 2020

  Good Day Account Clinic
Personal appointment with our
Solution Engineers
Register now
14:00 - 14:10 Intro by Christian Scharmüller
14:10 - 14:40 A tale of two giants: Google &
Amazon in the Shopping environment

Mike Ryan
Product Management Lead, smec
14:40 - 15:10 From Adtech to Martech: The evolution
of RS Component’s team & technology

Inderpaul Rai
Head of MarTech, RS Components
15:20 - 15:50 Tools & automation tips to successfully
manage paid search campaigns during
outside changes

Olena Romanova
PPC, Audits & PPC automation specialist
15:50 - 16:20 Q&A with Mark Haupt
Country Director UK, smec

Timezone: CEST | The event starts at 1PM (UK), 2PM (CEST)

Your speakers at the Good Day Home Session

Over 8 years experience in multilingual paid search, social and display strategy across telecoms, tech, travel, retail, finance and education. Now head up all things tech & automation in Digital Advertising at RS Components, accountable for team's sophistication in paid search, programmatic, affiliates, audience targeting and structured data feeds.

Olena Romanova

PPC, Audits & PPC automation specialist


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Tools & automation tips to successfully manage paid search campaigns during outside changes

Mike Ryan

Product Management Lead

Smarter Ecommerce (smec)

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A tale of two giants: Google & Amazon in the Shopping environment
Mike is a Boston native thrilled to live in Austria. He leads the Product Management teams at smec and supports online retailers and advertisers with effective and empowering software products.

Christian Scharmüller

Smarter Ecommerce (smec)

Event host
As Head of Sales, Chris is responsible for the strategic development of our customers and is in contact with companies from all over the world. He has made a name for himself as a speaker at international trade fairs and has set himself the goal of educating his audience about the challenges of Google Shopping and PPc Automation.

Mark Haupt

Smarter Ecommerce (smec)

Mark started working in advertising in 1998 and joined the ‘world of online marketing’ as early as 2000, gaining experience with well-known industry players before eventually joining smec in late 2016. Not only is he interested in technology but he also loves to discuss business theories and strategies.

Your personal appointment with our Solution Engineers

Clemens Staudinger

For six years now, Clemens has been responsible for high-profile customers such as Reichelt, brille24 or Intersport and manages them successfully across all Google channels.

Irene Ehrengruber

With her Google Shopping expertise in fashion, electronics and office supplies, Irene frequently paves the way for significant performance uplifts of international retailers such as Peek & Cloppenburg Düsseldorf and RS Components.

Stefan Stopper

For more than four years, Stefan has been pursuing his passion for Google Ads, Programmatic Advertising and Analytics and unlocks the potential of clients such as ORSAY, engelhorn and Wesfalia.

Christoph Hülmbauer

Kastner & Öhler, Hartlauer or Intersport count on Christoph’s professional skill set. For the past three years, he has been successfully optimising Shopping and text ads for clients of different sizes and across numerous industries.

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