Good Day Amsterdam 2019

The friendly Netherlands are welcoming you

What to expect

Actionable insights & in-depth content from paid search experts

At the Good Day Amsterdam, you will have the opportunity to engage with Dutch and international industry peers while discussing crucial paid search trends and innovations. Together we will look at strategies and actionable tactics for staying in control of your campaigns and budget while getting better alignment with your overall business goals. You will hear...

How automation can support a strategy of efficiency and competitor outpacing
How to prep your team and data for successful paid search automation
How to apply scripts to monitor Google’s automation activities

Attendance is free of charge!

Agenda

For an unforgettable day

10:00 - 10:45	Registration & coffee
10:45 - 11:00	Welcome by smec CEO Jan Radanitsch
11:00 - 11:45	Prepare your paid search team for efficient PPC Automation Polle van Elsacker
12:00 - 12:45	The complex management of sales promotions Maximilian Daum & Mahmut Keçecigil
12:45 - 13:45	Lunch break
14:00 - 15:00	Insights into Google's AI using scripts Nils Rooijmans
15:15 - 16:00	Tackling Google’s black box Christopher Rogl
16:00 - 18:00	Closing note & networking
From 18:00	Dinner and drinks at Lotti’s (the Hoxton)

Polle van Elsacker

Independent Paid Search Professional

Formerly Zalando and Rocket Internet

Prepare your paid search team for efficient PPC automation

Having managed search marketing teams at Groupon, Rocket Internet, and Zalando, Polle has seen paid search transform over the past decade. Today, he is a driver for innovation in paid search and an expert when it comes to pushing the development of PPC automation solutions. At the Great Day, he will share his experience and his personal perspective on the future of the industry.

Maximilian Daum &
Mahmut Keçecigil

Peek & Cloppenburg KG Düsseldorf

The complex management of sales promotions

Mahmut has been working in online marketing for four years, during which he specialized in product datafeed management and PPC automation. Planning and executing feed-based and dynamic campaigns and text ads play a central role in his job at Fashion ID– aiming to reach to better quality scores, fewer irrelevant costs, lower CPCs and long-term growth.

Nils Rooijmans

Paid Search Consultant

Water Cooler Topics

Insights into Google's AI
using scripts

With 15+ years experience, Nils Rooijmans is considered a veteran in search marketing and has helped over 100 companies increase their revenue and profits. His holistic approach to search, combined with his entrepreneurial know-how, his background in AI and his experience in building search engines and PPC platforms, is what distinguishes him from the rest. In his talk, he will focus on automation through Google Ads scripts.

Christopher Rogl

Whoop! Product Owner

Smarter Ecommerce (smec)

Tackling Google’s black box

As product owner, Christopher is responsible for the strategic development of Whoop! features and functions. With years of experience as Account Strategist and Customer Success Manager, he knows what matters when it comes to managing complex shopping campaigns and regularly shares that knowledge as speaker at international PPC conferences.

Conference venue

The Hoxton, Amsterdam, Netherlands

The Hoxton, Amsterdam
Herengracht 255
1016 BJ Amsterdam
Netherlands

Set in storied canal houses, this chic, contemporary hotel is a 6-minute walk from the Royal Palace of Amsterdam, 7 minutes' walk from the Anne Frank House and 2 km from the Van Gogh Museum.

Get directions