Good Day Copenhagen 2019

Denmark's top PPC event for September

What to expect

Actionable insights & in-depth content from paid search experts

At the Good Day Copenhagen, you will have the opportunity to engage with industry peers in discussing crucial paid search trends and innovations. Together we will look at strategies and actionable tactics for staying in control of your campaigns and budget while achieving better alignment with your overall business goals. You will hear...

How PPC automation can support a strategy of efficiency and competitor outpacing
How to prep your team and data for successful paid search automation
How to apply scripts to monitor Google’s automation activities

Attendance is free of charge!

Agenda

For an unforgettable day

10:00 - 10:45	Registration & coffee
10:45 - 11:00	Welcome
11:00 - 11:45	Making the most of engaging retail experiences now and in the future Ben Irons
12:00 - 12:45	Insights into Google's AI using Scripts Nils Rooijmans
12:45 - 13:45	Lunch break
14:00 - 15:00	Tackling Google’s black box Christopher Rogl
15:15 - 16:00	Manual vs. feed-based campaigns: a geo-split test at one of the world’s biggest sports brands Karim Oudejans & Desmond Boateng
16:00 - 17:00	Driving the INTERSPORT Group into the digital age Thomas Nordborg
17:00 - 18:00	Closing note & networking session
From 18:00	Dinner and Drinks at Les Trois Cochons

Ben Irons

Sales Director, UK Strategic Sales

Microsoft Advertising

Making the most of engaging retail experiences now and in the future: a look at the evolving landscape from Microsoft Advertising

Nils Rooijmans

Paid Search Consultant

Water Cooler Topics

Insights into Google's AI
using Scripts

With 15+ years experience, Nils Rooijmans is considered a veteran in search marketing and has helped over 100 companies increase their revenue and profits. His holistic approach to search, combined with his entrepreneurial know-how, his background in AI and his experience in building search engines and PPC platforms, is what distinguishes him from the rest. In his talk, he will focus on automation through Google Ads scripts.

Christopher Rogl

Whoop! Product Owner

Smarter Ecommerce (smec)

Tackling Google’s black box

As product owner, Christopher is responsible for the strategic development of Whoop! features and functions. With years of experience as Account Strategist and Customer Success Manager, he knows what matters when it comes to managing complex shopping campaigns and regularly shares that knowledge as speaker at international PPC conferences.

Desmond Boateng &
Karim Oudejans

Onlinemarketingkanalen

Manual vs. feed-based campaigns: a geo-split test at one of the world’s biggest sports brands

Karim Oudejans: Karim is a well experienced online marketing specialist and has knowledge of various channels with a strong focus on Paid Search. He has worked constantly within international environments like TomTom and one of the world’s biggest sports brands where he gained a lot of different market, people and channel insights.

Desmond Boateng: Online marketeer- and entrepreneur with a commercial drive with a background in E-commerce, innovation, legaltech, retail and banking. Part of the top 500 of the most ambitious, talented people in the Dutch digital scene.

Thomas Nordborg

Head of Omnichannel

INTERSPORT

Driving the INTERSPORT Group into the digital age

Commercial CEO/COO with digital mindset and management skills in developing and implementing.

Conference venue

Hotel Ottilia, Copenhagen, Denmark

Hotel Ottilia
Bryggernes Plads 7,
1799 København,
Denmark

In a striking redbrick building, this elegant hotel is a 6-minute walk from Carlsberg train station, 15 minutes on foot from Frederiksberg Palace and 2 km from the Copenhagen Zoo.

Get directions